Some background via wikipedia.
10 Corso Como is a shopping and dining complex in Milan, Italy. It combines outlets that show and sell works of art, fashion, music, design, cuisine and culture. It was founded in 1990 in Milan, Italy, by gallerist and publisher Carla Sozzani.
Recently,
SM Entertainment did a collaboration with
10 Corso Como. So because of this connection, most of the
SM artists showed up to the launching party of
10 Corso Como's 'Seoul Melody'.
Shinee's particular collaboration was with
Thom Browne to create a yellow cardigan. Because of this connection you can probably guess who sponsored
Shinee's Minho's, Taemin's and Key's clothing for this event.
Yes, head-to-toe Thom Browne's S/S 2013 collection (see below).
Way to be discreet stylists.
Please rate Minho's, Taemin's and Key's outfits.
Final thoughts of my own: I don't really have many words for this. Though most of the attendee's outfits were sponsored, they were much more discreet. Thom Browne's S/S 2013 was a lot of eccentric patterns and bright colours. If you take too many pieces of the collection without proper styling, it looks tacky. Also, Thom Browne A/W 2013 already happened, they could have mixed the two collection together.
Image credits: fashionrising.com, thombrowne.com, SMTOWN facebook
Oh also...
Here's the collaboration cardigan.
I wish one of them wore this instead.
Maria :D