The top she wore at the even may look familiar as Rachel Yoo in Heirs wore it too (scroll down).
The popular actress Park Shin Hye became the current face of the popular Korean cosmetic brand, Holika Holika quite a while ago. As part of her duties, she held a fansign in Busan on the date of 121228 just fresh off that Heirs popularity.
The top is by the Korean brand, Lucky Chouette as part of their holiday collection. It kind of looks like a sweater but it was a short jacket, specifically the Galaga Jacquard Short Jacket. It retails for 448,000 won here.